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Just is just a word

Just is just a word

How can we expect a patient to value our services if we do not?  Whether speaking to a patient on the phone or in person, you should never ask a patient if they “just need a cleaning,” or “just need a filling”.    When a patient short notice cancels, or no shows for hygiene, I often hear team members say “that’s ok, it was just your cleaning”. 

I once heard an assistant describe   Velscope screening as “just a light the Dr.  uses to see cancer” WOW…. There are several things that concern me about that phrase.   I think this team might need some training!

By using the word “just” its under-mines the importance of the patient’s dental health and urgency for treatment. If we want patients to value our services, we must not minimalize the perception of the doctor’s expertise, or the procedure time involved. Stressing the importance of the procedure will help reduce no shows or last minute cancellations.

Experience is not Expertise

Experience is not Expertise

Check out your local “help wanted” listings…. most employers are looking for someone with 1 or more years of “experience” in the position they are looking to fill.  Over the last 35 years of my career in clinical, administrative and academic dentistry, I have discovered that “experience” is over-rated. This is exceptionally true with the admin team.     Let me  explain.                 

 In a practice, once the patient has had their diagnostics & treatment consultation, they will be turned over to the person that handles the insurance and the financial arrangements.

   This is where all of your hard work and credibility can implode without proper training. Coding and billing is the one position that has the most financial impact on your practice, and that impact can be profitable or catastrophic.        

       A well-trained insurance administrator is a very valuable team member. They can usually assist the Dr.  increase monthly production by several hundred to several thousand dollars, but It isn’t good enough to have experience, you must be an expert….  EXPERIENCE IS NOT EXPERTISE        

Have you invested in formal training for your “insurance administrator “?  Who actually trained that person?  Was she trained by the “girl that did the job before”?   Or is she  doing things a certain way because that’s “how I did it in my old office?”

  I have had administrators tell me that “the Dr. doesn’t care, so why should I?”  That way of thinking can put your practice at risk, clinically and legally, in the form of  insurance fraud.

   As dental professionals we should set our personal bar very high, always making sure our number one priority to exceed the standard of care. 

      That being said, the responsibility for proper coding starts with the clinical team. I say that because the documentation from the clinicians MUST be accurate if the insurance administrator is going to be able to code properly.

Here are a few  examples of things I see:

A patient has a 3-unit bridge, but only because the abutments are prepped, that’s what gets documented,  so that’s what gets charged out, so the pontic  revenue is lost.

 Tooth needed extracted and added to existing partial… many times that could have been the tooth that was clasped, so not only do we need a new tooth, we need a new clasp. Lost revenue because clasp not billed out.

BW & 2 pa taken on a hygiene patient… after exam Dr. needs one more pa.  BW get billed out but only 2 pas…   more lost revenue.

  I have had office managers say,” well that’s only 1 pa”.   Yes, but let’s say 1 pa @ $25.00 x 3 times a day x 4 day a week x 4 week a month = $1200.00.    Would the manager feel differently if “only “those PA’s were gone from her check?  They are certainly gone from the Dr.’s!   These things all factor in when the team is asking for raises, or more benefits.

Fraud most often reveals itself in situations  such as:

When   a practice will perform a perio maintenance yet bill out a prophy. They do this because it “helps” the patient to be compliant because they have no co-pay.

A patient may be losing their insurance on the last day of the month, but can’t  get in until the first. Again, in order to “help” the patient,  services are dated prior to the end of the month. After all, it is only  a day or two, right?

Charging out for an acrylic partial when  a stayplate was fabricated.

Billing a full gold crown  when a  noble crown was delivered.

I could go on & on & on, but you get the idea.  When doctors find themselves in trouble, there is no intent to commit fraud  or  supervised neglect.  Nevertheless, the Doctor is responsible.

 If the ENTIRE team is not properly trained in accurate, exact, documentation and coding, it will result in a loss of revenue, & could even be considered insurance fraud.  Insurance fraud is definitely not a road you want to take. Fraud can lead to fines, disciplinary action, license probation or revocation, and possible incarceration.  Insurance fraud does not have to be intentional to be prosecuted and auxiliaries are not exempt.    

 Let’s look at this example:

#6-11   pre – auth was sent for  Pontic Porcelain  to High Noble &   Abutment High Noble.   The plan re-assigned the codes & approved for   Pontic Porcelain  to Base Metal &  Abut Porcelain  to Base Metal.   

When the pre auth came back, NO ONE noticed that the codes were re-assigned to a lesser benefit OR that even though it was “approved” the patient was well over his max.  No one advised the patient what his financial responsibility would be. 

 Treatment done…No consent form, no financial arrangements. No communication regarding treatment plan change in the chair to an all ceramic bridge. Pre auth was sent for payment, the insurance paid and the patient was billed the balance of several thousand dollars.   Would you want to be the one that answered the phone when the patient called?   The patient filed a grievance with his insurance company and the Dental Board.  The Dr. was held responsible. The insurance company performed an audit and   the Dr. was ordered to re-imburse the insurance company, and the patient would owe $0.  I’m sure the patient loves their free bridge!!

Team training would have avoided this & brought the approximately $11 thousand dollars of revenue to the practice instead of back to the insurance company and patient.  In reality, the loss is much higher. The Dr. had to absorb chairtime, wages, lab fees, & materials, but perhaps the biggest cost was damage to the reputation of the practice. 

Regardless of how much a patient loves a dentist, they will turn in an instant if the financials are not what they expect.  And you better believe that everyone they know on Facebook will hear about it!

  By investing in team training on coding and business systems, you can actually get paid for the procedures performed, reduce stress, and your patients will be happier. 

Let’s Talk About Crown & Bridge

Let’s Talk About Crown & Bridge

Over the last 30 years, I have observed that many, many, practices mis-code crown & bridge procedures, so let me share with you some tips I have learned.                    

 First, there are three common classifications of metals for crowns and bridges.

High Noble D2790 has at least 40% gold content. Noble D2792 has at least 25% gold content and Predominantly Base Metal D2791 has less than 25% gold content. Most plan benefits allow for  Noble Metal, but check with each plan for specifics.

 It is important to talk with your lab to clarify what types of metals your lab is using in order to bill properly.    

If your lab is using high noble, you will be paying higher lab fees, therefore you should treatment plan, document, and bill accordingly. Keep in mind that in most circumstances, the patient will have a higher co- pay due to the upgrade in metals, so make sure to factor that into the patient’s estimate.

 If the dentist bills for high noble and the patient is receiving a noble metal crown, or, if you are billing for noble metal and your lab uses base metal, the patient isn’t actually getting what they are billed for.  It can then be considered insurance fraud, even if unintentional, so you need to be very careful in this area.    

 Let’s look at this actual case:

6-11   bridge pre – auth was sent for D6240 Pontic Porc to High Noble & D6750 Abutment High Noble.   The plan   re-assigned the codes & approved for D6241 Pontic Porc to Base Metal & D6751 Abut Porc to Base Metal  

When the pre auth came back, NO ONE noticed that the codes were re-assigned to a lesser benefit OR that even though it was “approved” the patient was well over his max.  NO ONE advised the patient what his financial responsibility would be.

 Treatment done…NO consent form, NO  financial arrangements.     NO ONE noticed (or spoke up) that the patient and the Dr. changed the treatment plan in the chair to an all ceramic bridge.   The pre auth was dated & sent for payment. The insurance paid the claim and the patient later received a bill from the office for several thousand dollars on top of his estimate that he already paid.

What do you think happened next?   The patient filed a grievance with his insurance company and the dental board for fraud.  The Dr. was held responsible. The insurance company performed an audit and   the Dr. was ordered to re-imburse the insurance company and the patient. That patient got a high end, all ceramic, beautiful 6 unit bridge for free.  

 That was a pretty pricy error.  Let’s take a look at some things that could have been done to avoid this.

  1. Have a dedicated person (and a backup person) that is in charge of following up on pre-authorizations. They must read them carefully and understand them completely. They must call or see the patient to thoroughly explain the patient’s benefit, and make financial arrangements.  It is crucial that this conversation take place before the appointment date. This gives the patient a chance to arrange financing, or if they need to reschedule, gives you time to fill that 3 hour gap in the schedule.
  2. What role did the chairside play? The consent form must be signed after the patient and the dentist have reviewed the case.  The case should have been discussed in the morning huddle, so if the treatment plan is different from what was done today, that should be apparent and the assistant should have brought it to the immediate attention of the insurance coordinator.
  3. Who is entering the treatment? Is there a policy or procedure in place that ensures everything matches and correct codes are put on final claim?

It is crucial that the narratives are complete, conversations are documented, and all treatment verified against the treatment plan.  This will make a smoother and more profitable day, happier patients, and will reduce your risk of audits, grievances, and possible legal action.

Creating Unforgettable Memories. Are You Keeping Secrets?

Creating Unforgettable Memories. Are You Keeping Secrets?

“Love and respect you so!” is how the email ended. It was completely unexpected but certainly not surprising when an email from a colleague ended this way.

What happened to me in that very moment? First, I was surprised at how my world stopped and a flood of wonderful feelings came over me. Then in a quick flash, I reflected upon all that I have worked so hard to accomplish in my career. I reflected upon the person who said that to me, thoughts of her unmatched leadership in our industry, that she had been the springboard to my learning everything dental and then I came back to the present. Wow. This person had these five words on her mind and didn’t keep it a secret. What a gift.

I know someone that can hear a compliment then say, “Yeah, but I have made so many mistakes in my life.” This person has a hard time fully receiving the gift of a compliment. Have I made mistakes? Of course, but in that very moment, I was lifted up and had no memory of any mistakes I have made.

Psych 1. The assignment was to extend three genuine compliments a day. Record the compliment, who it was extended to and what their reaction was. The professor warned us it can changes lives. One of several people I targeted was a co-worker who in my mind “is always making mistakes” and made coming to working miserable. I began to search for the things she was doing right, extended the compliment and soon she was asking me how I wanted this and that done. He did warn us it could change lives! Our working relationship was never better.

Imagine what could happen in our work world if we applied this to our clients and team members. Maybe start it out as a team activity. And what about our patients? Don’t they deserve to be acknowledged for a job well done? Let’s say the patient is waiting to see the Dr. and out of the blue, you walk into the room, sit down, look your patient in the eye and say something like, “You know John, I’ve been meaning to tell you something. We know that coming to the dentist isn’t most people’s favorite thing to do but you always make our lives easy here. You’re always on time, you’re always kind to everyone and you always come prepared to take care of any necessary business. I just wanted you to know that you are one of our favorite family members.” Perhaps John understands the importance of presenting himself to the world in this way but no one has ever acknowledged him for it.

“Love and respect you so!” Treasured words. Treasured memories. You’ll never know how sharing your thoughts can affect someone else if you’re keeping secrets. 

Blind Spots in Dentistry™: How to lead and work with an inherited team

Blind Spots in Dentistry™: How to lead and work with an inherited team

Meet with team members individually and encourage an open dialogue. This is your opportunity to get to know them better, and find out more about them. For instance, ask questions like:  

  • Do they need help with anything, and if so, where?
  • What tasks are most comfortable for you, and why?
  • What tasks are least comfortable, and why?
  • What is the most frustrating aspect of your job and why? Encourage them to elaborate and give examples.
  • What are the biggest distractions they encounter?
  • What aspect of dentistry would they like to learn more about?
  • “What can I do to help?”
  • How can I help you make patient flow better?
  • What do you need to help you grow your role in the practice?
  • What can your team mates do to better assist you in your role?

Allow them time to think about their answers, don’t rush them. Think of this process as similar to presenting treatment and payment options. Silence does not necessarily mean ‘no’, it just means they are collecting their thoughts. Give them the courtesy of time to consider the question and respond.

Next, find out if they know and understand your vision for the new practice. Do they share that vision?

Lay the groundwork for handling gossip, communication issues.

Review job descriptions and make any modifications to adapt them to your expectations. Review the current performance evaluation used. If none exists, create one and implement it.

Have measures in place to make sure you know if your hygiene team is profitable.

Generate reports that will help you understand how the team is working. Create one for your assistants as well.

What about raises or bonuses? How do you know what to reward if you don’t know what you are measuring. Establish and communicate your guidelines what, when and how you will determine salary or bonus issues.

Are you tracking the number of patient contacts made and appointments scheduled each month to reactivate reluctant, overdue patients.

Are you measuring the number of cancellations in your schedule each day and how many of the changes were filled? Who is making the calls? How are they getting the patient into the schedule?

How much treatment did you recommend last month and how much is scheduled? Are you tracking this number?

The list could go on, but these questions/answers should be among your top priorities when working with an inherited team. Remember, they have questions and concerns just like you do. Establishing clear and easy-to-understand guidelines will go a long way in determining your long-term success as a new practice owner.