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How does the right Practice Vision impact your life’s journey and how do most people mess this up?

How does the right Practice Vision impact your life’s journey and how do most people mess this up?

Life truly is a journey and having a clear vision for your Dental Practice is crucial to getting the results you’d like.

As a child, our parents have a vision for us and they usually try to lead us in the “right” direction. They sacrifice for us to go to the “right” schools or give us the opportunities to see where our talents lie with regards to sports, dance, music or extracurricular activities. When we get to high school, they may actually get us involved in which courses or future college tracks we would like to attend. What I am implying is that most of us experience Vision and Goal Setting through others for our lives when we are young.

As an adult and in college, most of us decide which direction our talents and interests take us. When we graduated Dental School, we became seriously and solely responsible for our next career choices. This is the time that your five year vision may have been murky or clear. For most, the first few years out of professional school is spent honing our clinical skills and learning the inner workings of a dental practice.

Being a Practice Owner is another step up the rung of your dental career and a new way of life. NOW is the time to get crystal clear about how you want this business to run. Clinically you will have developed a philosophy of care for your patients and this is your vision for them. In a managerial role, do you have a vision for the Dream Team aka your employees? Are you being the Leader that your team needs and have you shared your Practice vision with them?

Don’t mess up the opportunity to get clear on what you want your Practice to be! You as the owner/leader must communicate your definition of a successful dental experience for your patients, the ideal team culture you desire, and what you deem a fulfilling dental Practice. Once you’ve got the picture in your mind, decide and set up goals and systems to achieve what you want. Find mentors, explore the continuing education circuit for the knowledge you need, and make your business vision a priority.

What are the biggest vision errors, or lack of vision errors, that dentists make later in their careers?

What are the biggest vision errors, or lack of vision errors, that dentists make later in their careers?

As I work with fellow dentist owners at all stages in their career, I am struck by the level of complacency that occurs. Somehow, we forget we are running a 100 yard Dash and let up before the finish line! If you are going to be truly successful you need to reach plateaus in your practice life and then re-dream and reset for the next goal.

We as dentists and clinicians learn about new techniques, new materials, and new services for our patients through study. As business owners, there are many rules and regulations we must stay current with and comply to stay within legal boundaries. There is no resting on your laurels if you are a dental practice owner. Nobody said being a successful practice owner was going to be easy, but if you do it right it will be the most fulfilling and rewarding part of life you will have.

The most detrimental Vision Error is to lose focus on your dream or your vision of what success means to you. For some, success  is a monetary goal and for others it is a lifestyle. Being able to financially be secure for retirement, healthy enough to enjoy travel or pursuing your next chapter with choices is a common dream for most of us.

Your Vision is similar to setting out a road map to a destination. If you were to travel by car from Los Angeles and want to arrive in New York, you would plan this journey carefully. There would be many factors to consider such as time, points of interest you may want to experience longer, cuisine choices, and hotel accommodations. You would also choose the people you would like to take with you. Most people plan their next vacation more thoroughly than the journey of their practice life and its success. Avoid the error of not planning and charting out how you will reach your definition of success.

A common vision error later in a dentist’s career life is not visualizing their next chapter. Think through what interests you would like to pursue when you have more time away from the practice. Whether you want to bring in an Associate to purchase or just to give you time out of the office, have you created a Vision for that scenario? Does your practice have curb appeal to attract the best possible dentist to fit into your philosophy of care? Do you have State of the Art equipment so you and the other dentist can provide the services that the public is expecting from their dentists? Visualize the transition process and prepare with strategic planning and expert assistance.

To avoid vision errors, don’t get complacent and fail to grow yourself. Stay in the game and have the intention to complete the race—you want to go out at the top of your game!

Revisit your Vision daily-modify as you reach goals—and then re-dream and create a new Vision!

Return on Investment

Return on Investment

So you think you need or want a new piece of dental equipment…

As dentists, we love the cool scientific advances that occur in our industry annually. It seems that from the beginning of our careers, new and improved techniques and equipment are evolving. The manufacturers create products to help us diagnosis, perform our procedures more efficiently, get better clinical and long term results, and give our patients a more comfortable experience.

So when your fix and repair bill is getting out of hand, or you are seeing the Patterson repair technician almost weekly, it’s common sense to upgrade your equipment.

OR you may have other reasons why you buy equipment and technology..

Here are just a few reasons:

  1) you want to differentiate your practice in the community-be the first to own and promote it internally and market externally

  2) You’d like to offer more services to your patient base and this allows you to deliver

  3) You’d like to appeal to high-tech clientele who want time efficiency and state of the art treatment

  4) You don’t want to be behind the times-obsolete offices do not appeal to Millennials or future buyers

  5) You believe it will allow you to perform additional billable services that you currently refer out of your office

  6) It will save you time. An example was the change from Halogen to LED curing lights

  7) It will give you better clinical results. Example Diode lasers in your hygiene department

What are some reasons NOT to buy the newest technology or latest and greatest?

  • The learning curve-is it steep and how long will it take for you to master the technology? Can you get training in your own office?
  • Will your team embrace it? Yes they will IF you invest in their training
  • How long has the company/manufacturer been around? What is their customer service like? Do they have loaners if you have a problem? Warranties?
  • The expense. How long will it take to earn your investment back? Will you be able to make a profit before you’ve paid off the cost?
  • Will you use it? Many times if it is not already set up, or in another room, does it becomes too much bother to get it.
  • Can I afford it? Lease, purchase, finance.

The above 6 questions require you to do some Reflection. Only you know if you will implement and integrate it into the flow of your office routines.

Financially, look at what profits you will generate divided by the cost of the investment. How many “X”s will you have to perform to make the monthly payment? Is it do able or will it be a strain?

Just like a new car—we get excited about it, we drive it with a smile on our face, but with equipment—only buy it IF it will make you money. This can be done with saving you time or money, doing and keeping procedures in your office, and less obvious is the marketing value internally. If you do any external marketing, please make sure you highlight the new technology and state the benefit to the patient in your message.

Once it is in your office, there are a few things to do to ensure a successful Return on that Investment (ROI).

  1) Train your team-online or live on how to use it, maintain it, and explain the benefits to the patients.

  2) Set fees-list all the procedures you can do with this equipment/technology and inform your administrative team to bill out accordingly. 

  3) Find opportunities and cases to utilize the equipment.

  4) Track cases-do this from the very start

  5) track your ROI

  6) educate your patients and create a perception of being a state of the art Practice.

  7) Use IT!!

”Why Do I Have To Pay When The Doctor Didn’t Do Anything?”

”Why Do I Have To Pay When The Doctor Didn’t Do Anything?”

It is Friday afternoon. One of the chairside assistants called in sick this morning, so the remainder of the clinical team works together to pick up the slack. The Dentist is stuck in an operatory surgically removing the root tips of what was expected to be a simple extraction. Your crown prep  that has already been waiting for a while, just  announces to you that they have to leave to pick up a child in an hour.  The handpiece in the hygiene room quit working all of a sudden, so the hygienist had to move her patient to another operatory to polish. There are instruments piling up and lab cases still need to be sent out. Will this day ever end??

The extraction is finally finished, and the hygienist just dismissed her patient.  Just when  the remaining assistants  were starting to see a little light at the end of the tunnel, the Receptionist comes in the back to tell them that there is an emergency patient coming in.  When the assistants ask  her what the patient’s emergency is and she says “I don’t know exactly, they just said that one of their back teeth was killing them”.   The assistants  turn back to their mounting pile of instruments. Their blood pressure goes sky high.  Nevertheless, they take a deep breath and start to gather the necessary items to see this emergency addition to the schedule.  

The patient arrives, and the receptionist  tells the patient that  they haven’t been seen for  over two years , so they need to fill out new paperwork.  The patient was upset about filling out pages of forms and took almost 30 minutes.  Finally, the patient is ready and  the assistant seats them  as soon as they  have an available operatory.  During  triage, the patient  states he has been in pain several  weeks but only  has been swollen for two or three days. He said that since the weekend was coming he thought he should get in.  In reviewing his treatment plan, the assistant discovers that he has been non-compliant with the  root canal treatment he was advised  he needed and missed his last two recare visits.  The Dentist views the x-rays and  re-advises  the patient of  the diagnosis. He prescribes an antibiotic and pain medication and instructs the patient to schedule for the root canal the following week.

The assistant escorts the patient to the front and tells the Receptionist that the patient needs to schedule for the endo. When the receptionist asks what was done, the assistant says the “doctor didn’t do anything today”. 

The Receptionist attempts to collect the patient’s co pay for an office visit and the patient argues that they shouldn’t have to pay because the “doctor didn’t do anything”. Now, the receptionist is stuck dealing with a sticky situation.   Does this sound familiar? We have all had those days.  

 The Doctor Didn’t Do Anything”… I cringe every time I hear a team member say that!!  To begin with, this patient was an emergency call late in the day and was worked into an already busy schedule. Therefore, there was a disruption of the Dentist’s time reserved for treatment on regularly scheduled patients.  There was a disruption of the assistant’s time because she had to review the patient’s health history, perform triage, take the necessary films, and set up the room for whatever treatment she anticipated the dentist will advise.  Once diagnosed, she will need  to  provide additional  explanation  for  needed procedures, obtain informed consent if necessary, give post-op instructions, dismiss the patient and quickly clean and disinfect the operatory and get set up for their next scheduled patient. There was a disruption of the financial administrator’s time to stop and give an estimate for the next visit and discuss financial arrangements. So, YES… The entire team “did something”.

This situation could run much smoother by just changing a few things.  First and foremost there must be a clear procedure for handling emergency calls.   Many times the front office team members have little or no clinical experience, so they lack the knowledge needed to properly triage the patient when they call. Having an emergency triage sheet ready by the phone, not only prompts the front office on the questions that need to be asked, that same sheet can follow the patient to the operatory so the assistant and the dentist have a basic idea of what the problem is before the patient is seen.

Rather than tell the patient to “come right over”, the receptionist should complete the triage sheet, pull the patient’s chart to see if there is any undone treatment in the area they are complaining about.  In this case, the patient was advised they needed an endo but has not returned for treatment. The patient also said this pain has been going on for quite some time (not usually a true emergency.)  

The receptionist is armed with this info and speaks to the assistant or the dentist. The dentist determines that since the diagnosis had already been made,  it would  be appropriate to call in an antibiotic and pain medication to get the patient through the weekend. This would reduce the swelling and pain, and the patient can schedule for  the appropriate exam  and update diagnostics  to confirm that the  tooth is still restorable. All necessary forms that the patient needs to fill out can be emailed  or faxed to them to complete at their leisure  and bring with them to the appointment.  

In the event that a patient does have a true emergency , it is best to avoid using an office visit or limited exam code. Many insurance companies will consider these as a periodic exam then deny recare exams for frequency. By using D9110 Emergency Palliative code, you are providing a better benefit for your patient. The fee is usually higher, to compensate for the disruption in your schedule, so the dentist benefits as well. Just be sure to document thoroughly.  X-rays are billed separately.

Always advise the patient on the telephone that  the dentist  is “working you in for an emergency visit, and your estimated portion will be $________ when you arrive” .  Also, ask them to come at least 15 minutes early to update and to remind them to bring their current insurance information. I suggest that you collect co-pays when the patient arrives.  This plants the seed that this is a serious situation with financial obligations. Perhaps this will help the patient to value the dentist’s time and treatment recommendations in the future. 

Proper team training will go a long way in avoiding unnecessary emergency visits and will make your day run smoother.

   More Than Just The “Girls Up Front”

   More Than Just The “Girls Up Front”

A well trained insurance administrator and treatment coordinator are very valuable members of the dental team. They can usually assist the Dr. with increasing monthly production by several hundred to several thousand dollars. Just think of what that would do for your practice!

Only the Dr. can diagnose and treatment plan. However, once the treatment plan is complete, the Insurance Administrator can add valuable insight in respect to sequencing and timing of specific treatments. The key is open communication between Dr. and team. What I am saying, is, that by making a few little adjustments and using the correct code, you can get legitimate reimbursement for the procedures   that  you already perform.

Patients are always looking to stretch their dollars.  It is important that the patient has an experience that exceeds their expectations and has a greater perceived value of your services than they would have at another office. Dentists have no control over most of their overhead. However, they do have control over their perceived value.

Clear communication with the patient is essential to the success of the practice. Not only should team members be able to effectively speak to a patient, they must also hear what the patient has to say. Most patients are less concerned with the type of treatment needed, and more concerned about out of pocket expense, time off work, etc.

The team must be able to address the patient’s concerns in calm, understanding manor. There is a difference between listening and hearing. You must learn to listen to what your patient is (or is not) telling you.

Seating a patient on time, having a caring, well trained and knowledgeable team, explaining the patient’s benefits to them , educating the patient on their treatment plan, having simple financial policies , and building relationships, are a few things that patient’s place a high  value on. By exceeding a patient’s expectations you will build a base of desirable patients, you will have fewer missed appointments, better case acceptance and your practice will benefit. Your patients will feel respected and appreciated, and will be happy. They become loyal to your office and will refer their family and friends.

It has been my experience over the last 30 years of working in and with dental offices that the ones that take the time to review the patient’s charts, use route slips properly, and have an informative morning huddle are more successful than those who don’t.  It is not productive to gather around and just read the schedule.

It is easy to have tunnel vision & only deal with what the patient is coming in for that day, but when we do that, we miss some significant items.  The biggest culprit of lost opportunities to provide optimal care is the morning huddle. There are important questions to answer….  Does the patient have undone treatment? Did they see the specialist that you referred them to? When was their last complete exam, perio evaluation and diagnostics?  Did they express an interest in teeth whitening that was never followed up on? Do we have a patient on today’s schedule with special needs that will require the use of a specific operatory or wants only a certain assistant?  Does this patient require antibiotic premed and have they been reminded to take it? Will you run out of instruments if you have back to back procedures?  Does this patient only come in when they have a toothache? Is there a balance we need to collect before the patient is seated? By taking the time to prepare your charts for the next day and discuss the day’s schedule, you will be more productive, better prepared and less stressed. You lose credibility when you appear unorganized.

Nothing is worse than having a patient stand at the counter after treatment is done and says they “didn’t know they had to pay today” or “I don’t have my wallet, can you bill me?” Would they go to the grocery store, a restaurant, hairdresser, etc. without expecting to pay?  Could you image asking your car repair shop if they can bill you?

Patients are less receptive to accepting large treatment plans because of the out of pocket costs. It’s not that they don’t understand or disagree with the presentation; it’s that they are usually budgeting their dollars very carefully. Most patients can’t write a check for $1000.00, but they could probably afford $30.00 per month.

This is where your  Financial Administrator or Office Manager helps the patient find a payment plan that fits their budget. Most offices have a variety of long term payment options available for those patient’s that need to stretch out their financial obligation. These can include obtaining an authorization from the patient to do a monthly auto draw on the date that the patient helps determine, from the account of their choice.

Positive changes like this start off small & must start with the Dr. taking  the lead.  It can take some time to get everyone on the same page, and there are always tough choices, but in the end, you will have a much smoother running office, as well as a more profitable one.